About Us

HK BEAUTY

ABOUT US

“I’ve always been extremely passionate and the type of person who loves sharing information! When I first started my career in beauty I was working as a makeup blogger which I absolutely loved but I still felt like something was missing. I knew that beauty sometimes felt a bit unattainable and cold and I really wanted to change that. Ultimately, HKBEAUTY became a place for people to feel beautiful and comfortable, and to share their own inspiration and thoughts around beauty.”

– HARAM KHAN (Founder HK Beauty)

Made In Pakistan
Natural Ingredients

INNOVATION & INSPIRATION

2018 was the turning point for Haram as she started looking for best manufacturers, Looking for best quality to launch, Haram’s experience in the beauty industry has allowed her to expand the range to include liquid lipsticks, Beauty blenders, eyelashes and many more to come.

Working as a makeup blogger, I wasn’t satisfied with the style and quality of the products I had been receiving . After receiving several messages from people wanting to know about these brands the quality! I had no clue what to suggest what not. Finally I decided to create my own makeup line in which my family supported me very much because as a college student I don’t really earn money. I have been a blogger, I have created social content, I have worked as a makeup artist, I have worked with manufacturers to create products in the lab, and I am the face of a brand. My experience in the industry has allowed me to really appreciate and understand the industry and look at it from different angles. We have a very engaged community who are always telling us what they want to see, so we take a lot of inspiration from the comments we see on social media and only create products that there is a demand for.

 

THE FUTURE

As a brand, we are fun yet sophisticated, and we are always innovating! Any time we create a new product, we raise the bar and make sure that whatever we are creating will fill a gap in the industry. We want every product to serve a purpose; if there isn’t a need for something or there is already an amazing product available, then we won’t create a new one. I’m not motivated by money, so the bottom line doesn’t matter to me. It is about giving people the power to them express who they want to be no matter who they are, or where they are from. Beauty is not about how much you spend, but how confident you feel, so that will always be the ultimate goal for us.

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